For B2B software companies, 10–250 staff
We tune the AI you already pay for in Intercom, Help Scout, HubSpot or Zendesk so it resolves more tickets, safely, at a cost you can predict. We don't build a new bot. We fix the one on your invoice.
Run by people who've spent careers in support operations and professional services. Prices in GBP, published.
Sources: vendor figures and independent tests compiled October 2026. Vendor numbers come from parties with a commercial interest.
01
Most helpdesk AI now bills per resolved conversation, from about £0.40 to £1.60 each. Every point of resolution shows up on your invoice, and "resolved" is defined by the vendor.
02
AI agents answer from your knowledge base. Thin, outdated or contradictory articles mean wrong answers or endless handoffs. Only around 1 in 10 AI agents is still running six months after launch.
03
UK regulators have been clear in 2026: the business is responsible for its AI agent, even when a vendor supplies it. Invented refund rules and missing "talk to a person" routes are now a fineable risk.
Put in your own numbers. This is the same model we use on a Cost Check call, simplified.
Estimate
£7,560 a year
net value of moving from 35% to 50% resolution
Net value = extra resolutions × (human cost − AI price) × 12. Excludes platform seats, base fees and our fees. Your real resolution rate and cost per ticket are what the Cost Check pins down.
Three steps that follow your risk. Start small, see the numbers, then decide.
£595
Founding clients £395, credited against Launch
£1,950
Founding clients £1,250
£395–£695/month
Founding clients from £295
Responsible AI Health Check
£495 · for teams already live. Red-team, transcript review, disclosure check.
Agent Assist & Triage
£950 · copilot set-up, tagging, routing, macro clean-up.
Team training
£450 a session · 90 minutes, early or evening, with recording.
Fixed prices in GBP. VAT added where it applies. Founding-client prices are for our first three clients in exchange for a case study.
Most AI support failures you've read about, like the bot that swore at a customer after an update or the one that invented a refund policy, would have been caught by a short checklist. Ours ships with every launch.
An operational checklist, not legal advice.
Three people from support operations and professional services. We've run the queues, written the help centres and sat in the implementation calls. We're independent of every helpdesk vendor.
Marcus Ho
Support operations & AI tuning
Colleague name
Professional services & delivery
Colleague name
Technical support & knowledge base
No. You're already paying for AI inside your helpdesk. We make that work properly, which is cheaper and easier to maintain than a second bot.
Intercom (Fin), Help Scout, HubSpot Service Hub and Zendesk. Ask us about others.
Yes. The Readiness & Cost Model tells you which tickets AI can safely handle, what it will cost on each vendor's billing model, and what to fix in your help centre first.
With the Responsible AI Health Check or the Readiness & Cost Model. Both give you a baseline resolution rate measured by us, not the vendor.
Read access to your helpdesk for the diagnostic, and an admin seat for a launch. We work least-privilege, under a data processing agreement, and never train anything on your data.
No. We apply an operational checklist built from current UK guidance. For legal sign-off, talk to your solicitor; we'll give them everything they need.
Most of our work is asynchronous. Calls are early morning or evening, UK time.
30 minutes on a video call. We'll run your volumes through the cost model and tell you honestly whether AI is worth more effort for your team. No pitch deck.